Markup Calculator

Discount Percentage Double Discount Markup

Markup Calculator ?Turns a cost and a markup percentage into the selling price, the profit, and the profit margin. Markup is figured on cost; margin is figured on the selling price — so they are not the same number. Fractions like 1/2 are accepted.

Inputs

Cost:

Markup (%):

Results

Selling price:

Profit:

Margin:

Selling price = 100 × (1 + 50/100) = 100 × 1.50 = 150
Profit = 150 − 100 = 50. Margin = 50 / 150 × 100 = 33.33% (markup 50% ≠ margin 33.33%).

Rule: markup is added to the cost; margin is profit as a share of the selling price — they are not the same. A 50% markup on a $100 cost gives a $150 price, a $50 profit, and a 33.33% margin (not 50%). Selling price = cost × (1 + markup/100).

A markup is how much you add to an item's cost to set its selling price. This calculator turns a cost and a markup percentage into the selling price, the profit, and the profit margin. Because markup is measured against cost while margin is measured against the selling price, the two percentages are always different — this tool shows both so you don't mix them up.

How to calculate markup

Add the markup to the cost, then read off the profit and margin:

selling price = cost × (1 + markup/100)

Example — $100 cost with a 50% markup:

Quick formulas

selling price = cost × (1 + markup/100)
profit = selling price − cost
margin (%) = (selling price − cost) / selling price × 100

Markup vs margin

Markup is profit as a percentage of cost. Margin is profit as a percentage of the selling price. Same dollars of profit, two different percentages — margin is always lower than the markup. Convert with margin = markup/(100 + markup) × 100.

MarkupMargin
10%9.09%
20%16.67%
25%20%
50%33.33%
75%42.86%
100%50%
200%66.67%

Examples

  • Retail (keystone): a product costs $40 and you apply a 100% markup → selling price $80, profit $40, margin 50%.
  • Services: a job costs you $250 in materials and you mark it up 30% → price $325, profit $75, margin 23.08%.
  • Wholesale: a unit costs $12.50 with a 25% markup → price $15.63, profit $3.13, margin 20%.

Frequently Asked Questions

What is markup?

Markup is the amount added to an item's cost to set its selling price, expressed as a percentage of the cost. Selling price = cost × (1 + markup/100). A 50% markup on a $100 cost gives a $150 selling price.

What is the difference between markup and margin?

Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. They are not the same: a 50% markup on $100 cost is a $50 profit on a $150 price, which is a 33.33% margin, not 50%.

How do I calculate selling price from cost and markup?

Multiply the cost by (1 + markup/100). For a $100 cost with 50% markup: 100 × 1.50 = $150 selling price, a $50 profit.

What markup gives a 50% margin?

A 100% markup gives a 50% margin. Doubling the cost means half of the selling price is profit. In general, margin = markup / (100 + markup) × 100.

See also